What:
Cigna partners with The CareVoice to launch “Blüüm Woman,” a flexible medical protection and digital health services solution to help protect women in Hong Kong at every life-stage.
Why:
Cigna Hong Kong and The CareVoice aim to address the health challenges faced by women at different life stages, such as mental health concerns, maternity care, and the management of critical illnesses.
How:
- Blüüm Woman makes two insurance product options available on its platform including “Cigna HealthFirst Elite Medical Plan” that offers comprehensive medical protection with flexible coverage and personalized care support and “Cigna HealthSecure Lady Care Plan” that protects against medical expenses due to critical illnesses and other benefits (e.g., maternity, newborn, psychiatric, etc.) across different life-stages.
- It also offers “Cure” & “Care” digital health services by The CareVoice. “Cure” allows customers to manage policy and seek the best healthcare solutions through a mobile app including viewing policy details, finding doctors or clinics, making an appointment, submitting an insurance claim, and accessing digital medical card. And “Care” aims to improve physical and mental wellness through technology including mindfulness, nutrition, 3D body measurement, lifestyle rewards, and health articles.
- Blüüm Woman also provides its customers free annual body checkups to help identify potential health risks.