What:
Prudential partners with Wellthy to incorporate Wellthy’s digital and concierge caregiving services into Prudential’s financial wellness offering.
Why:
More than 15% of American workers are providing ongoing care for the chronically ill, disabled, or elderly, with 1 in 4 women considering downshifting careers or leaving work because of child care and other COVID-19 challenges. Caregiver responsibilities have increased with the pandemic, accelerating mental health and workplace productivity issues.
How:
- Under this partnership, Prudential offers no-cost access to Wellthy’s digital caregiving tools, such as educational content, digital care plan creation, storage of digital caregiving documents (e.g., prescriptions, medical records, wills, etc.), access to a shared calendar to track appointments, and the ability to establish a group caregiving discussion to its group insurance customers.
- Wellthy complements the employee assistance program (EAP) by offering a digital platform to organize and manage caregiving activities, along with concierge services that help relieve caregiving burden and save time.
- Employers can pay on behalf of their employees or enable their employees to pay on their own for a dedicated Care Coordinator to manage the logistical and administrative tasks of caring for a loved one that include:
- Sourcing and vetting in-home aides and child care providers
- Evaluating insurance coverage for home safety modifications
- Setting up meal delivery services
- Identifying in-network physical therapy providers
- Arranging transportation to/from appointments
- Setting up calendars for appointment management
- Assisting with financial claims and billing support (e.g., liaising between medical providers, hospital and Medicare)
- Researching local elder care attorneys specialized in estate planning
- Prudential also partner with employers to provide referrals to employees during critical moments (e.g., leave of absence, birth of a new child, illness of elderly relatives) to optimize employee usage of Wellthy’s caregiving resources.