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#34 | Liberty Mutual launches hailstorm alerts for auto insurance customers

2021 Jun 18, 2021
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What:

Liberty Mutual is taking an innovative approach to keeping customers and their vehicles safe when a hailstorm is coming.

Why:

Hail is a leading cause of car and property damage in many states and produced more than 2.8 million insurance claims from 2017-2019, according to a National Insurance Crime Bureau review of Insurance Services Office claims data. In 2020 alone, the National Oceanic Atmospheric Administration recorded more than 4,600 major hailstorms.

How:

  • Using Accuweather forecast data and SMS text capabilities, Liberty Mutual alerts customers that damaging hail in their area is expected and encourages moving vehicles to a protected location.
  • Liberty Mutual auto insurance customers in 21 states can opt-in for this free, proactive service.
  • Developed by their innovation center, Solaria Labs, the hail alert program has grown from a pilot activity in Texas to now include 30,000 customers.

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