What:
Covéa Insurance and Vitality have launched a new direct-to-consumer car insurance proposition which incentivizes and rewards good driving and enables UK motorists to better control their insurance costs.
Why:
The dynamic new product enables drivers to measure and improve their driving behavior after each trip, earning rewards for driving more safely, reinforcing good driving, and making greener choices.
How:
- At the heart of VitalityCar is access to the Good Driving Programme, designed to help drivers improve the five key behaviors that contribute to half of all road accidents: harsh acceleration, harsh braking, harsh cornering, distracted driving, and speeding.
- Good driving will unlock weekly rewards from Caffé Nero and Rakuten movie rental, while drivers demonstrating the safest driving behaviors, as defined by the Good Driving Programme, will have the opportunity to reduce their excess by £250 and receive a no-increase guarantee at renewal.
- As an additional incentive, Vitality will offset up to 100% of the carbon emissions from each trip, depending on how well someone drives.