What:
GEICO and what3words have partnered to provide enhanced roadside assistance to customers across the US.
Why:
When breakdowns or roadside incidents occur in places with no precise street addresses, like the side of a highway or a remote road, it can be difficult to describe where help is needed.
How:
- With what3words, GEICO teams can pinpoint a customer’s precise locations, dispatch assistance to that exact location, and provide help as quickly as possible.
- what3words divides the globe into a grid of 10ft x 10ft squares and gives each square a unique combination of three words: a what3words address. Customers can say exactly where a breakdown has happened with just these 3 words when they contact the GEICO team instead of relying on approximate descriptions for help.
- When customers contact GEICO Roadside Assistance teams, they will automatically be sent a link that opens a page in the mobile browser and displays their current what3words location for them to read out.
- Alternatively, if the caller already has the free what3words app downloaded, they can read their three words out directly from the app.