What:
RGA, together with their global accelerator RGAX LLC, has announced the launch of Plan V Care, a digital cancer-only product designed for women.
Why:
RGA research revealed that cancer is the top concern for women ages 28-38. Using these insights and its global expertise, RGA has partnered with health tech specialists to develop Plan V Care.
How:
- In partnership with Covéa Life and Direct Life and Pensions, RGA has developed a direct-to-consumer proposition specifically tailored to meet the needs of female millennials.
- Until now, the complicated nature of critical illness and cancer-only products has been a barrier to selling directly to customers.
- However, over the past year, RGAX and RGA have worked closely to develop an innovative, direct-to-consumer cancer product supported by UnderwritingPal (UWPal), the companies’ recently launched, cloud-based digital underwriting service.