What:
Amica Insurance has teamed up with TV show “This Old House” to help homeowners make best home improvement decisions.
Why:
Amica knows consumers need guidance and advice they can trust. Some consumers are unsure if they’re making the right decisions as they improve, maintain and protect their property. But “This Old House,” will be a resource as consumers make these important decisions.
How:
- Amica, the insurance company, and “This Old House,” a long-running home-improvement show, have collaborated on several videos featuring Amica employees alongside the show’s on-air talent.
- These short videos will help viewers decide whether home projects should be DIY or not, learn how proactive inspections can prevent damage, and understand key insurance concepts that make a difference in how they’re protected.
- As the official 2021-2022 sponsor of “This Old House,” Amica television spots will air during the show’s broadcasts on PBS.
- Ads will also be featured in “This Old House” magazine, and Amica will serve as the program’s category-exclusive sponsor on Roku.