What:
Sensa launched its auto insurance offering in the U.S., including real-time help with Sensa’s smart sensor, by parent company MDgo’s technology, to automatically detect accidents, analyze the damage, and ensure assistance is dispatched.
Why:
The launch comes as U.S. car fatalities are on the rise, with the lack of real-time assistance contributing to 44% of avoidable deaths.
How:
- Sensa applies the medical ‘Point of Care’ doctrine to insurance, bringing “bedside” care to “roadside” assistance and treatment.
- It shifts the ‘moment of truth’ for insurance companies from the First Notice of Loss to the loss event itself.
- Personalized, professional help at the scene of an accident provides added value to policyholders, and real-time situational awareness mitigates damages and injuries.
- The Sensa sensor is activated only when the force of impact indicates a collision, guaranteeing policyholder privacy with no ongoing data collection or monitoring.
- Combined with easy installation and 24/7 support, the sensor’s adoption rate far stands at over 90%.
- Distributed exclusively through agents, Sensa gives policyholders a personal touch from the first contact.
- Sensa’s U.S. launch kicks off in Illinois, with a rapid rollout soon coming to the rest of the country.