What:
Prudential Singapore has launched an AR filter that brings Singapore dollar notes to life as part of its #PRUMoneyTalks campaign.
Why:
The campaign aims to make users more aware of how they use their money. This has an impact on the consumer and the initiatives that they may choose to place their money in.
How:
- Users can open the filter on Instagram or Facebook stories and scan an SG$2, SG$5, SG$10, or SG$50 note to see an animated story for each note.
- VaynerMedia engaged the art collective, Dude.sg, to animate and develop the filter.
- For the SG$2 dollar note, the film depicts a school that Singapore’s first president, Yusof bin Ishak attended and tells how the country’s first dollar notes taught citizens to save and spend money mindfully.
- For the SG$5 dollar note, the film went with a “Garden City” theme, showcasing Singapore’s greenery to demonstrate how one’s investments can influence the environment.
- With the SG$10 dollar note, the film featured a sports theme and how planning a long-lived life requires a thorough strategy, similar to playing any sport.
- Lastly, with the SG$50 dollar note, the film depicts various ethnic groups in Singapore playing their multicultural instruments, showing how integral diversification is to Singapore and its investments.