What:
Ping An Insurance Company of China, has launched its elderly care brand, Ping An Zhen Yi Nia, and its first high-end product line, Yi Nian Cheng.
Why:
Ping An aims for Ping An Zhen Yi Nian to set a new standard for China’s elderly care industry and deliver a high-quality retirement experience filled with happiness, security and dignity for the elderly in China.
How:
- Ping An Zhen Yi Nian will combine insurance with access to living in elderly care communities.
- To build comprehensive urban elder care communities, it will provide:
- Best Location: Premium locations in the core city areas for elderly care homes with a fast track for medical referral to help customers get direct access to tertiary general hospitals with specialist services.
- Best Services: Access to healthcare solutions for the elderly developed by the world’s top medical and nursing resources. Ping An will also work with international elderly care service provider Benesse Style Care Co. to create a suite of nursing services.
- Best Equipment: More than 100 types of recreational machines suitable for elderly care homes. Safe and efficient living environments with interactive smart home devices and smart emergency rescue equipment.
- Best Experience: Health, life, and financial concierge services
- Best Protection: Extensive offline healthcare service network covering 110,000 pharmacies, 49,000 clinics, and over 2,000 checkup centers.