What:
MAIF has joined forces with its portfolio company and crowdfunding platform for entrepreneurs Ulule to launch Bien ou Bien, a generalist marketplace for anything from fashion to beauty to animals and childcare.
Why:
With this new platform, we are responding to a strong need of consumers by offering them to move from intention to action and to commit to strengthening their societal and ecological impact.
How:
- The e-commerce platform will operate in the space of responsible consumption to bring together everyday products designed by brands committed to respecting the environment and people.
- At launch, Bien ou Bien will bring together 2,000 products offered by 100 merchants. The platform intends to triple these figures by 2022.
- Bien ou Bien will be the first platform to require a double environmental and social commitment in its selection criteria.