What:
Amazon has launched the Amazon Insurance Store for UK customers to shop for home insurance.
Why:
The store offers an improved shopping experience for home insurance with like-for-like quote comparisons that customers can trust, a streamlined and simple quote questionnaire, and a checkout experience integrated with amazon.co.uk.
How:
- All policies in the Amazon Insurance Store start with the same level of cover, called the Amazon Standard of Cover, which includes protection for some of the most common home insurance claims.
- To purchase a home insurance policy through the Amazon Insurance Store, customers first log into their Amazon UK account and fill out a short questionnaire.
- After that, customers can compare quotes and further personalise their policy in the areas that matter most to them.
- If a customer chooses to add to their policy, quotes are updated in real-time to see how an insurer’s policy compares to others.
- Once a policy is selected, customers can checkout using their preferred payment method on Amazon.
- Post-purchase, customers can easily view their policies, change their payment method, and view renewal information through amazon.co.uk or the Amazon UK mobile app.
- As more customers purchase policies, the store will populate customer reviews, star ratings, and claims acceptance rates so customers can make more informed purchasing decisions.
- To celebrate this launch, Amazon customers who make a qualifying purchase of a home insurance policy through the Amazon Insurance Store will receive a £10 Amazon.co.uk gift card.
- Amazon has partnered with three insurance brands for this initial launch: Ageas UK, Co-op, and LV= General Insurance.