What:
Empathy provides a digital companion app to streamline end-of-life action items and help families make informed decisions and avoid common mistakes.
Why:
It’s the inherent optimism of human nature that causes us to avoid talking about death. Because we don’t discuss it, we miss out on opportunities to innovate and provide families with technology that can help them manage some of life’s most challenging moments — and this leaves families overwhelmed and underserved.
How:
- The app, which has a one-time fee, offers resources such as in-depth articles, checklists, and audio chapters, as well as human support via chat.
- The app creates a personalized path for each user depending on their specific needs, and some of the areas Empathy can help with include the funeral, informing others, paperwork, the will, bills & debt, taxes, and applying for benefits.
- The app also enables users to upload and organize important documents in a secure vault, and it can connect them with local professionals to accomplish different tasks.
- In addition to its direct-to-consumer offering across the US, Empathy is working with brands in several industries, including insurance companies, hospice chains, and funeral homes to expand its reach through strategic partnerships.