What:
Etsy is launching a new Purchase Protection program for buyers and sellers on its platform.
Why:
In addition to helping buyers feel more confident when they shop from small businesses on Etsy, this program will invest directly in sellers to provide them with an important layer of assurance.
How:
- Buyers on Etsy will be eligible to receive a full refund for purchases that don’t match the item description, arrive damaged, or don’t arrive at all.
- The company says it also plans to invest at least $25 million per year into the purchase protection program to cover refunds on behalf of sellers for qualifying orders up to $250, at no additional cost to sellers.
- This investment will enable sellers to keep their earnings from sales when things happen outside of their control.
- The company further plans to grow its support team by more than 20%, improve its live chat support and reduce response times.