What:
Allianz has partnered with helmet manufacturer Abus to introduce a new helmet protection offering in Germany.
Why:
It is annoying when the new helmet breaks after just a few months and a new quality helmet is needed. Abus wants to provide customers with insurance to help in the event of an accident, even after an accident.
How:
- Buyers will receive Allianz helmet protection for one year with selected bicycle helmet models from ABUS. During this period, ABUS pays the insurance premium for the customer.
- Insurance coverage is simply activated after purchasing the helmet: There is a tag on the helmet with the customer’s personal activation code – this is entered on the Allianz website. From then on, the new helmet is insured for twelve months against a variety of dangers that can affect it from the outside.
- ABUS includes a selection of high-quality helmets in the insurance at the beginning.